Great Web Copy is Mission-Critical to Marketing a Business Online.
But If You Dread the Blank Page, or Just Can’t Afford a Copywriter, You’re STUCK.
The SEO Copywriting Course is Your Step-by-Step Guide For
Writing Web Copy That's Informative, Conversational and Google-Friendly
Self-Study eBook-Audio Program by Web Marketing Strategist and Copywriter, Karri Flatla
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There’s a LOT of bad web copy out there, and to be honest, it doesn’t surprise me. Writing for the web is a special skill unto itself. You must convey a lot of information in a short amount of time. Plus you want to be convincing without being pushy, right?
Here's a little known secret web copywriters like to play close to the vest: You don’t have to be a “great writer” to write a website that conveys your value in an authentic way AND that SELLS. In fact, sometimes the better a writer you are the harder it is to write really good copy.
Because copy today must read like conversation. People are SO tired of the hype!
If you can convey big value in an open and honest way … and if you can structure the “conversation” to stay focused on how your reader thinks and feels, well, you’ve got winning web copy that will convert traffic into customers.
If you’re a business owner with heart—and reasonable command of the English language—I can teach you how to write web copy, for your own business or for your clients. Easily, quickly and without spending $1000s of dollars on a copywriter (that would be me!).
A “Web Copywriting Toolbox” You Can Use Again and Again in Your Marketing:
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Discover what really MATTERS to people when they're "shopping" online. - Learn how to articulate a value promise that commands top dollar (without using hype-y language) .
- Understand how people make buying decisions online.
- Be able to "see what Google sees” (and gives weight to) when indexing a website.
- Understand how search engines rank web pages for keywords and apply this to your own website.
In 7 Easy-to-Follow Lessons You'll Learn How to Write Copy That Attracts, Engages and Converts Readers into Buyers, Subscribers, Prospective Clients, and More.
Website copywriting is not rocket science! Marketing that works is marketing you do as a matter of HABIT. It should be interesting, fun, and feel easy. In this 90-page eBook with 7 companion audios, you’ll learn exactly what to say and where to say it. Plus I share my best copywriting secrets for making the process simple and repeatable.
You’ll also be entertained, enlightened, and PUMPED UP about creating solid web copy that "sounds" like the real you!
SEO Copywriting Course Content (from eBook Table of Contents):
Lesson 1: The What, Why and Where of Copywriting
* SEO Copywriting Definitions and Explanations
* The Pre-Work of Writing Great Copy: Questionnaires
* Homework
Lesson 2: Going Deeper with the Pitch
* Pre-Work Review and Refinements
* Anatomy of a Unique Value Promise (UVP)
* It’s All About the Headline
* Homework
* Extra Reading (Supporting Article)
* Learning Booster (Supporting How-To Article)
Lesson 3: Freestyling Method for Writing Good Copy
* Freestyling Method for Writing Copy
* Buckets of Content: Where to Talk About What on a Website
* To Include the Blog or Not?
* Homework
* Extra Reading (Supporting Article)
Lesson 4: Easy Keyword Research Ramp Up Your SEO
* Keyword Seed Lists and Strategies
* Keyword Research Using the Google Keyword Suggestion Tool
* Title Tag Tactics
* Local Search
* Homework
Lesson 5: Simple SEO Tactics to Boost Traffic
* Mapping Keywords to Page Clusters
* Keyword Usage Guide
* Interlinking Pages and Posts
* More Easy On-Page SEO Tactics
* Homework
Lesson 6: Theory into Practice with a Sexy Copywriting Formula
* The AROUSE Copywriting Formula
* Homepage Laser Audits (including real world examples)
* Curiosity Tips: Getting Them to Stay and Play on the Homepage
* Homework
Lesson 7: Content Strategies to Make You a Little Bit Famous
* Overcoming Blogger’s Block
* Leveraging Your Content Creation Efforts
* Creating a Pink Spoon™ That Draws People into Your Sales Funnel
* Homework
* Learning Booster (Supporting How-To Article)
PLUS 7 audio recordings (MP3), 1 to accompany each lesson.
PLUS the following BONUSES:
* Appendix I: Pre-Copy Questionnaires (Samples)
* Appendix II: Karri’s Master Website Checklist
* Appendix III: Karri’s Fave Online Tools
Organized Into a User-Friendly Format Designed for Optimal Learning and Enjoyment:
- Each lesson in the 90-page eBook (PDF) is structured in logical sequence with “homework” items at the end of the first 6 lessons. Dig in and start writing your web copy right away.
- The 7 audios (MP3) were recorded during the live version of the course so you get in-the-moment teaching directly from me, plus some extra Q&A action from the students who attended. (Each audio is approximately 45-50 minutes long.)
- The eBook has been professionally designed, edited and formatted to give you top-notch learning experience.
After Completing the SEO Copywriting Course,
You'll Be Able To:
- Tackle that website project—yours or your clients'—with confidence (and without pulling your hair out).
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Strengthen your online presence and begin attracting a wider audience already “shopping” for what you can offer.
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Raise your rates without flinching because you’ve articulated real, unique value.
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Apply the fundamentals of “on-page” SEO. Stop guessing and start being strategic with your search visibility.
- Convert more visitors into leads and paying customers with irresistable, conversational copy.
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Reposition your marketing message whenever your biz focus changes (and hey, it’s going to change again and again!)
Good Copywriting Gets Results Like Nothing Else Can.
So If You Can’t Hire a Copywriter, Hire Yourself!
Using the SEO Copywriting Course to learn copywriting is like having a personal "trainer" by your side, helping you build and strengthen your writing muscle. Every time you complete a lesson you’ll feel more confident in your ability to create irresistible conversation!
Grab your copy of the SEO Copywriting Course self-study eBook-audio package and "write a site" with confidence!
Just $97 USD
Course materials will be made available upon payment.
Your Satisfaction Is Guaranteed
My goal is to provide you the skills required to write copy that's informative, conversational, and search engine friendly. If you complete the first 2 Lessons of my SEO Copywriting Course (eBook and audio versions) and decide the course isn't for you, send me an email and I'll refund your $97. Simple.
My mantra: if you can’t use it NOW, it’s worthless.
If you can use it TODAY and it will build your business? Priceless.
But don't take my word for it ...
Here are some testimonials from shiny, happy people (past clients and students).
“What I love about Karri is this – she has ability to go 10,000 feet high and see the big picture of your business in order to help you create your ideal marketing strategy. And she can then take that strategy and break it down into steps so you can take practical action toward that vision. It is rare to find someone who can do both of these things and yet they are essential when it comes to good marketing.
When you work with Karri you get just the right doses of inspiration and know-how to start making more money quickly and with integrity.”
- Tina Forsyth
OnlineBusinessManager.com
"Karri is taking us step-by-step through the process of creating great website copy. And it is a process! She covers topics such as asking the right questions from the start, understanding the desired outcome from the website, through to brainstorming and creating the final copy.
I feel so much more confident when I think about writing web copy."
- Andrea Cinnamond
WomenRockTheInternet.com
“Karri has an unmistakable knack of getting down to the bones of copywriting that carry across all aspects of your writing — anyone can apply these fundamentals. Throw in the added value of SEO and suddenly the words are elevated to another level, drawing your reader in and moving them toward the action you desire.
Thanks for giving me a peek into how expert copywriters do things and making it easy to better leverage my own writing."
- Ruth Martin
MaplewoodVA.com & U Write Santa
“I’ve known Karri for years. She exceeds in her ability as a businesswoman and a speaker. I have had the opportunity to co-speak with her and also hear her speak solo. She not only shows her knowledge and professionalism in her presentations, she engages her audience so they feel compelled to participate which makes for an intriguing seminar.
The bottom line is that I love her seminars and learn something new and helpful every time I hear her speak!”
- Tawnya Sutherland
Founder, VAnetworking.com
“Karri is an absolutely fantastic web copywriter. We have used her on multiple client projects and she never fails to truly “get” what each business does and needs to convey through its web copy. Her writing is creative, search engine friendly, call-to-action oriented, and over-all very effective.”
- Jackie Baker
Site Logic Marketing, LLC
“When I approached Karri to help me with my website copy, I knew I wanted to reach out to my target market in a way that was authentic and professional. Karri did this and more. She “dug deep” to understand my business and then wrote copy that matched my objectives beautifully. She was also flexible, punctual, and professional … all for a very competitive rate.
If you want to draw your readers in and convey unique, irresistible value, choose Karri Flatla as your go-to web copywriter. Her words will literally uplift you and your readers!”
- Barbara Coen
Administrative Office Solutions, New York
“I wanted to write; Karri helped me light the fire and write. Not only did the online writing process begin, but a long term plan came into play that will transform my business into the vision I always knew it was."
- Darren Hutchison
Soul Vitality Marketing
Grab your copy of the SEO Copywriting Course self-study eBook-audio package and "write a site" with confidence!
Just $97 USD
Course materials will be made available upon payment.
Keep it Real.
Author, SEO Copywriting Course,
Karri Flatla
© 2011 Karri Flatla
Box 29023 RPO Highlands, Lethbridge, AB T1J 4Y2 CANADA
Phone 403.394.6699